This advert is for a boss hugo fragrance called The Scent, which focuses on the man in the photo because the fragrance is for male users. It promises that if you wear this fragrance you can have an amazing and wealthy life and you will be loved by most women.
The narrative is based on the stereotype that men are stronger than women, because the female model gives all her attention to the male model, while the male model looks concentrated to the camera, which makes him look careless about the other model.
The shot type is a medium close up to show that the main focus is the model's facial expression. The male model is looking directly into the camera so that means its a direct address, by giving a direct address the male model shows confidence and strength.
This fragrance is aimed at people between 20-30 years old, because the man in the photo is a young model.
The costumes that are used is a suit for the male model, because suits usually connote wealth; symbolising wealth can make people think if they get this fragrance they will be happy and wealthy. On the other hand the female model looks like she is wearing a bikini, because the only thing that is revealed is a bra strap on her shoulder.
The background is a shade of brown, which makes it look like that the models are in a room together. The body language of the male model is strong, connecting the model with the viewers. The font that was used for the words is modern to show that the product that the company is selling is modern.
The light is coming from the left side of the room which makes the models face have a shadow on it.
This advert is focused on the woman in it, to show that this product is for women. The advert shows that the woman doesn't care about the men around her, which makes her look strong. The men around her are naked and they look like they are all interested in her but she is careless about her surrounding which gives a message to the audience that you don't need to look beautiful to impress a man but look beautiful to impress your self. People can refer to the model as hard to get by the way she looks at the camera. The way the model is standing looks like she was walking on the man under her, which shows power and confidence.
The camera is focused on the model's face to show that this product is for woman. The light is coming from the left ( right side of the models) which gives a shadow on the right to make it look more dramatic.
The models costume is a modern dress that would be usually used by wealthy people in special occasion and its colour matches her skin tone and her hair. By wearing the dress shows if you use this fragrance is usually used by wealthy people so by having this fragrance you will be wealthy and can afford to buy dresses like what the middle is wearing. Audiences aspire to look like her/have her lifestyle.
The slogan "FOR THE ADVENTUROUS WOMAN AND THE MAN WHO LOVES HER" gives the reader the feeling that they need to get up and feel the energy and confidence of the model, which can lead the audience to buy the fragrance.
The advert is not realistic because the men were posing for the advert with made it look like it was staged, and they were photoshopped to look like a photo that was ripped and then was reassembled in a weird way, to show that women have power over men.
The main audience are young women aged between 20-30 years because the model looks like she is 25 years old. Secondary audiences could be men that are in the relationship with a woman between the ages 20-30 years.
The angle of the camera was a low angle. The model looks straight into the came with gives a direct address. The type of shot is a long shot which shows the whole body of the female model and how she is standing.
Terminology
Media language
Audience
Media language
Audience
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