Alessia cara is a pop-music singer that recently started her music career. She works with a company called Def Jam Recordings. The company mainly uses social media to market the artist songs and albums. Know-It-All is an album by Alessia Cara, it contains ten songs and one of the songs is Scars to Your Beautiful; the song is mainly about how people should be treated and that people should not be judged on their appearance. The song is aimed to all teenagers from both genders mostly because they get judged on their appearance in school a lot.
In the beginning of the video the only thing we can see was an extreme close up on to the artists face which showed the facial expression of the artist which suggest that she looks innocent, suddenly it changed into a long shot which reveals that she is in an empty room with two large windows behind her, it suggests that she should not be defined by what she owns and have. The lighting was mostly coming from the sun which made the video look a bit unclear and it gives the effect that the artist was nervous, it suggest that even though you are nervous you can still do what you want to do.The costume that the artist is wearing is normal every day clothing, which shows and suggests that the main focus of this music video is the people that are being judged on how they look and not how they act which makes it unfair to them. It also suggests that she is like one of the audience, making them feel more comfortable and connected to the artist.
The artist Alessia Cara is represented as being a rebel, because in the music video she is singing about how people should be treated, which would lead to people starting to believe in themselves and for them to feel comfortable to do what they want to do freely. This shows that the genre of this music video is R&B. R&B is a genre the is contributed towards a certain group of people, which in this case is people that are ashamed of who they are.
The camera tends to move a lot, which makes the audience feel that they are moving and living the moment with the artist. From the editing perspective the scenes tend to move from one to another really fast to show the beat of the song, this is called fast cutting.
The colour of the background is a really light blue colour which matches with the album cover, it also shows that it is a nice day with an amazing weather which makes the audience feel happy and also gives more meaning to the song, because it is all about people should be less judgmental and more loving and caring.
Finally, the music video's message is to be loving, caring and happy which is a positive message to give teenage kids which will also make them have a lot of hope in there life. Even though the music song is not the typical pop-music song it still has a huge impact on our society.
CD Cover analysis
Alessia Cara's Know-It-All CD cover has the artist long shot photo on the cover which shows her full body posture in the photo unlike other musicians who would only have an extreme close up on there face for example Adele 21. The lighting of the photo is so bright which gives the impression of hope and happens which links the album to the song Scars to Your Beautiful. The covers background is a shade of light blue which also links back to the song with the impression of hope and happiness.
The shot shows a lot of details about the artist, and her posture shows her confidence and her positive effect to the audience. It also suggest that she can do what ever she likes to, which makes the audience want to be like her confident and a risk taker. A lot of teenagers would want to be like her since she is young and successful in life, she could be their role model because she inspired a lot of people to fight the odds.
The cover does not contain any type of prop and looks empty which show that you don't need anything to make you feel happy except for your self and it also suggest that nothing defines a person except for his actions. The artist is represented as a normal young woman that is up to date with the fashion trend. The artist is wearing a normal top that a lot of young women would wear and jeans with the ripped part that a lot of women wear in modern society. The artist is not wearing a lot of makeup on her face like what most artists would do for an album cover, instead she is wearing the casual makeup that most woman would wear to work.
This album cover still has the main three things needed to make an album cover it has the artist name Alessia Cara, the album name Know-It-All and features an image of the artist. I feel that it follows the typical album conventions because this is one of the first albums she made, and she still is a new artist so she has to have all of that on her album cover to show people who she is.
Conclusion
Finally, what mostly links both the music video and the album cover is the colour of the background of the artist it is both light blue, which makes it the main theme of the album. The style of the artist hair is the same in both music video and the album cover which also links both together, There are no props used in the music video and the album cover which suggest that the main focus is the artist words, which makes the audience think about the artist's words in the song. Both album cover and music video makes the audience feel connected towards the artist due to her not using a lot of make up or wear expensive clothing which suggests that she wants people to know that they are equal and that there should not be differences on how people should be treated who ever they may be.
Terminology
Media production
Representation
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